//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Gummerus, Johanna"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service-Dominant Logic"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
4
Marketingtheorie
4
Service-Dominant Logic
4
Service-dominant logic
4
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
Customer integration
2
Customer value
2
Dienstleistung
2
Kundenintegration
2
Kundenwert
2
Relationship marketing
2
Services
2
Betriebsvermögen
1
Beyond offering value propositions
1
Consumer behaviour
1
Consumers
1
Corporate assets
1
Customer centricity
1
Dienstleistungsmarketing
1
Forecasting model
1
Immaterielle Werte
1
Innovation
1
Intangible assets
1
Konsumentenverhalten
1
Prognoseverfahren
1
Reinenting marketing
1
Resource integration
1
Service innovation
1
Service logic
1
Services marketing
1
Value co-creation
1
Value proposition
1
Verbraucher
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gummerus, Johanna
Vargo, Stephen L.
52
Lusch, Robert F.
36
Edvardsson, Bo
19
Akaka, Melissa Archpru
16
Barile, Sergio
13
Polese, Francesco
12
Grönroos, Christian
10
Saviano, Marialuisa
10
Mele, Cristina
9
Ng, Irene
9
Koskela-Huotari, Kaisa
8
Tronvoll, Bård
8
Böhmann, Tilo
7
Drengner, Jan
7
Hughes, Tim
7
Löbler, Helge
7
Woratschek, Herbert
7
Brodie, Roderick J.
6
Frow, Pennie
6
Helkkula, Anu
6
Skålén, Per
6
Strandvik, Tore
6
Wieland, Heiko
6
Hilton, Toni
5
Horbel, Chris
5
Jacob, Frank
5
Krcmar, Helmut
5
Osborne, Stephen P.
5
Payne, Adrian
5
Ventura, Rafael
5
Adams, Frank G.
4
Barrutia, José M.
4
Bruns, Katherina
4
Böhm, Markus
4
Colurcio, Maria
4
Corsaro, Daniela
4
Dahl, Andrew J.
4
Dobrzykowski, David D.
4
Gewald, Heiko
4
more ...
less ...
Published in...
All
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
4
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->