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~isPartOf:"Competition in higher education branding and marketing : national and global perspectives"
~person:"Tang, Hayes H. H."
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Competition in higher education branding and marketing : national and global perspectives
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The notion of branding in the higher education sector : the case of Hong Kong
Lam, Queenie K. H.
;
Tang, Hayes H. H.
- In:
Competition in higher education branding and marketing …
,
(pp. 159-179)
.
2018
Persistent link: https://www.econbiz.de/10011760285
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