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Search: subject_exact:"Service-dominant logic"
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E-marketing ; Vol. 3
Journal of service management
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
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Industrial marketing management : the international journal for industrial and high-tech firms
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Markenkommunikation und Beziehungsmarketing
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An introduction to industrial service design
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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California management review
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Croatian economic survey
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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European Sport management quarterly : ESMQ
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Handbook of research on customer engagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
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