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~subject:"Business model"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~person:"Aitken, Robert"
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Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009697995
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2
The service-dominant logic of marketing and marketing ethics
Williams, John
;
Aitken, Robert
- In:
Journal of business ethics : JOBE
102
(
2011
)
3
,
pp. 439-454
Persistent link: https://www.econbiz.de/10009300632
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