//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service-dominant logic"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Service-Dominant Logic
2
Service-dominant logic
2
Beziehungsmarketing
1
Brand management
1
Customer value
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Kundenwert
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Service industry
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Reprint
Article in journal
671
Aufsatz in Zeitschrift
671
Aufsatz im Buch
74
Book section
74
research-article
50
Hochschulschrift
25
Case study
19
Fallstudie
19
conceptual-paper
19
Article
17
Thesis
16
Collection of articles of several authors
12
Sammelwerk
12
Conference paper
8
Graue Literatur
8
Konferenzbeitrag
8
Non-commercial literature
8
Collection of articles written by one author
6
Sammlung
6
Aufsatzsammlung
4
review
4
Arbeitspapier
3
Handbook
3
Handbuch
3
Working Paper
3
Nachruf
2
viewpoint
2
Forschungsbericht
1
Lehrbuch
1
Research Report
1
Systematic review
1
Textbook
1
case-report
1
review-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2
Author
All
Brodie, Roderick J.
1
Glynn, Mark S.
1
Little, Victoria
1
Lusch, Robert F.
1
Vargo, Stephen L.
1
Published in...
All
Major theoretical debates and contemporary issues in marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
2
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->