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subject:"Services marketing"
~isPartOf:"Handbook of research on retailer-consumer relationship development"
~type_genre:"Book section"
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Services marketing
Dienstleistungsmarketing
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Einzelhandel
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Marketing theory
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Marketingtheorie
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Retail trade
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Service-Dominant Logic
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Barile, Sergio
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Saviano, Marialuisa
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Handbook of research on retailer-consumer relationship development
Managing consumer services : factory or theater?
3
A Research Agenda for Service Marketing
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Global perspectives on service science: Japan
1
Handbook of developments in consumer behaviour
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Major theoretical debates and contemporary issues in marketing theory
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Neue Herausforderungen an das Dienstleistungsmarketing
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Service systems science
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The Routledge handbook of service research insights and ideas
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Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
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