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subject:"Services marketing"
~person:"Alford, John"
~person:"Birgelen, Marcel van"
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Services marketing
Dienstleistungsmarketing
2
Marketing theory
2
Marketingtheorie
2
Service-Dominant Logic
2
Service-dominant logic
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Customer integration
1
Customer satisfaction
1
Customer value
1
Customers
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Kundenintegration
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Kundenwert
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Kundenzufriedenheit
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Public services
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Relationship marketing
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Service management
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Service quality
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Value creation
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co-creation
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co-production
1
public service-dominant logic
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publicness
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service employees
1
service interactions
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service management
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service-dominant logic
1
social exchange
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value cocreation
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Alford, John
Birgelen, Marcel van
Vargo, Stephen L.
8
Lusch, Robert F.
7
Edvardsson, Bo
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Furrer, Olivier
3
Alexander Joseph Ibnu Wibowo
2
Barile, Sergio
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Chathoth, Prakash K.
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Grönroos, Christian
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Harrington, Robert J.
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Mason, Chris
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Tsiotsou, Rodoula H.
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Amelia, Novi
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Ang, Chinhui
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Athanasula-Reppa, Anastasia
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Marketing theory
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ECONIS (ZBW)
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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2
Co-production, interdependence and publicness : extending public service-dominant logic
Alford, John
- In:
Public management review
18
(
2016
)
5
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011484851
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