//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Services marketing"
~type:"article"
~language:"deu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service-dominant logic"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Services marketing
Service-Dominant Logic
17
Service-dominant logic
14
Beziehungsmarketing
4
Business model
4
Geschäftsmodell
4
Kundenintegration
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Customer integration
3
Dienstleistungsmarketing
3
Value creation
3
Brand management
2
Dienstleistungsmanagement
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Service Dominant Logic
2
Service management
2
Service-dominant Logic
2
Access-based Consumption
1
Anbieterintegration
1
Base of the Pyramid
1
Behaviour
1
Betriebliches Informationssystem
1
Blood service
1
Blutspendedienst
1
Brand Co-Creation
1
Brand Communities
1
Brand image
1
Business Model
1
Business intelligence system
1
Co-Creation
1
Coffee trade
1
Consumer Culture Theory
1
Controlling
1
Customer satisfaction
1
Customer value
1
Customer-Engagement
1
Deutschland
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
English
86
Author
All
Haase, Michaela
1
Horbel, Chris
1
Saab, Samy
1
Published in...
All
Marketing : ZFP ; journal of research and management
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
Saved in:
2
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
3
Leistungslehre und Service-Dominant Logic for Marketing : ein kritischer Vergleich
Saab, Samy
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 217-238)
.
2008
Persistent link: https://www.econbiz.de/10003675965
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->