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subject:"Services marketing"
~type:"article"
~person:"Baglieri, Enzo"
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Search: subject_exact:"Service-dominant logic"
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Baglieri, Enzo
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Managing consumer services : factory or theater?
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ECONIS (ZBW)
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Factories or theatres? : the future of service
Baglieri, Enzo
- In:
Managing consumer services : factory or theater?
,
(pp. 1-24)
.
2014
Persistent link: https://www.econbiz.de/10010478160
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