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subject:"Beziehungsmarketing"
~person:"Russell-Bennett, Rebekah"
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Beziehungsmarketing
Dienstleistung
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Services
5
Dienstleistungsqualität
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Relationship marketing
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Service quality
3
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Dienstleistungsmarketing
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Airline
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Australia
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Australien
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Beschwerdemanagement
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Blended human-technology service realities
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Brand credibility
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Brand image
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Brand management
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Credibility
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Russell-Bennett, Rebekah
Stauss, Bernd
8
Bruhn, Manfred
7
Corsten, Hans
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Edvardsson, Bo
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Gustafsson, Anders
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Jaakkola, Elina
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McColl-Kennedy, Janet R.
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Bitner, Mary Jo
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Gremler, Dwayne D.
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Grönroos, Christian
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Vargo, Stephen L.
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Witell, Lars
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Benoit, Sabine
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Gouthier, Matthias H. J.
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Helkkula, Anu
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Huang, Ming-Hui
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Lusch, Robert F.
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Reichwald, Ralf
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Rust, Roland T.
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Stuhlmann, Stephan
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Walsh, Gianfranco
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Zeithaml, Valarie A.
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Carbonell, Pilar
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Dev, Chekitan S.
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Dous, Malte
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Dunkel, Wolfgang
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Falk, Tomas
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Faßnacht, Martin
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Femić-Radosavović, Bojana
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Journal of retailing and consumer services
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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Editorial: opportunities in the new service marketplace
Russell-Bennett, Rebekah
;
Rosenbaum, Mark
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013407530
Saved in:
2
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
3
Services marketing : a managerial approach
Russell-Bennett, Rebekah
-
2003
Persistent link: https://www.econbiz.de/10013490002
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