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~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
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Dienstleistungsmarketing
8
Services marketing
8
Malaysia
3
Dienstleistungsqualität
2
Service quality
2
Airline
1
Bankgeschäft
1
Banking services
1
Beschwerdemanagement
1
Bhutan
1
Business model
1
China
1
Complaint management
1
Customer integration
1
Customer satisfaction
1
Electronic Banking
1
Electronic banking
1
Event marketing
1
Event-Marketing
1
Financial services
1
Finanzdienstleistung
1
Fluggesellschaft
1
Geschäftsmodell
1
Gesundheitsmarketing
1
Gesundheitstourismus
1
Health care marketing
1
Health tourism
1
Hospital
1
Hotel industry
1
Hotellerie
1
Ice cream
1
Indonesia
1
Indonesien
1
International tourism
1
Internationaler Tourismus
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Krankenhaus
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Kundenintegration
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Kundenzufriedenheit
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Ladengestaltung
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Low-cost strategy
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Mahdzan, Nurul Shahnaz
2
Mohd-Any, Amrul Asraf
2
Adapa, Sujana
1
Bradshaw, Adrian
1
Budisantoso, Tjong
1
Crisafulli, Benedetta
1
Hota, Monali
1
Jermias, Johnny
1
Johns, Raechel
1
Namgyal, Thinley
1
Newlands, David
1
Ozturkcan, Selcen
1
Roy, Sanjit
1
Singh, Jaywant
1
Tuncalp, Deniz
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Zalfa Laili Hamzah
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Services marketing cases in emerging markets : an asian perspective
The journal of services marketing
50
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Advances in services marketing
6
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
6
Europäische Hochschulschriften / 5
6
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ECONIS (ZBW)
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1
Co-creating value with online banking services : the case of Maybank
Mahdzan, Nurul Shahnaz
;
Mohd-Any, Amrul Asraf
;
Zalfa …
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 5-16)
.
2017
Persistent link: https://www.econbiz.de/10011537853
Saved in:
2
Managing customer complaints : the case of Imperial Orchid Hotels in Thailand
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 35-43)
.
2017
Persistent link: https://www.econbiz.de/10011537859
Saved in:
3
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
4
Häagen-Dazs China : the luxury icing on the cream
Newlands, David
;
Hota, Monali
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 77-88)
.
2017
Persistent link: https://www.econbiz.de/10011537868
Saved in:
5
iGaranti : expanding the frontiers of mobile banking innovation
Ozturkcan, Selcen
;
Tuncalp, Deniz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 89-106)
.
2017
Persistent link: https://www.econbiz.de/10011537900
Saved in:
6
Happy textile : is store atmosphere still a priority?
Budisantoso, Tjong
;
Jermias, Johnny
;
Bradshaw, Adrian
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 107-116)
.
2017
Persistent link: https://www.econbiz.de/10011537902
Saved in:
7
Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
Saved in:
8
Wellbeing through travel : high value-low impact tourism in the developing country, Bhutan
Johns, Raechel
;
Namgyal, Thinley
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 159-168)
.
2017
Persistent link: https://www.econbiz.de/10011537941
Saved in:
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