//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Service industry"
~person:"Sichtmann, Christina"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Services marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Service industry
Dienstleistungsmarketing
5
Services marketing
5
Brand extension
2
Brand management
2
Dienstleistungssektor
2
Erfolgsfaktor
2
Markenführung
2
Markentransfer
2
Success factor
2
Beziehungsmarketing
1
Brand extensions
1
Customer integration
1
Dienstleistung
1
Dienstleistungsqualität
1
Empirical method
1
Empirische Methode
1
Garantie
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
Kundenintegration
1
Lieferantenmanagement
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Multivariate analysis
1
Relationship marketing
1
Service quality
1
Services
1
Supplier relationship management
1
Theorie
1
Theory
1
USA
1
United States
1
Warranty
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Sichtmann, Christina
Bruhn, Manfred
5
Corsten, Hans
4
Huang, Ming-Hui
4
Freiling, Jörg
3
Hart, Christopher W.
3
Heskett, James L.
3
Khan, Kalim
3
Kumar, Raj
3
McColl-Kennedy, Janet R.
3
Panwar, Tapish
3
Panwar, Upendra Singh
3
Ray, Nilanjan
3
Robbert, Thomas
3
Sasser, W. E.
3
Ahlert, Dieter
2
Akaka, Melissa Archpru
2
Baglieri, Enzo
2
Berry, Leonard L.
2
Bryson, John R.
2
Büttgen, Marion
2
De Chernatony, Leslie
2
Dev, Chekitan S.
2
Fisk, Raymond P.
2
Furrer, Olivier
2
Grove, Stephen J.
2
Gummesson, Evert
2
Han, Spring H.
2
Horan, Gillian
2
Jaakkola, Elina
2
Kandampully, Jay
2
Kaynak, Erdener
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Lee, Jungwoo
2
McDonald, Malcolm
2
Mikolon, Sven
2
Minculescu, Ioana
2
Ostrom, Amy L.
2
Rust, Roland T.
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Internationalisierung von Dienstleistungen : Erfolgsfaktoren in Abhängigkeit von unterschiedlichen Dienstleistungstypen
Sichtmann, Christina
;
Griese, Ilka
;
Klein, Maren
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 267-286)
.
2008
Persistent link: https://www.econbiz.de/10003675981
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->