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subject:"Service industry"
~person:"Sichtmann, Christina"
~person:"Akaka, Melissa Archpru"
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Service industry
Dienstleistungsmarketing
8
Services marketing
8
Customer integration
4
Dienstleistungssektor
4
Kundenintegration
4
Betriebliche Wertschöpfung
3
Beziehungsmarketing
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Dienstleistung
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Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Services
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Value creation
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Brand extension
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Brand management
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Business network
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Erfolgsfaktor
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Markenführung
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Markentransfer
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Marketing
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Marketing theory
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Marketingtheorie
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Success factor
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Unternehmensnetzwerk
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Brand extensions
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Business start-up
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Co-creation
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Context
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Customer service
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Empirical method
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Empirische Methode
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Entrepreneurship
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Sichtmann, Christina
Akaka, Melissa Archpru
Bruhn, Manfred
5
Corsten, Hans
4
Huang, Ming-Hui
4
Freiling, Jörg
3
Hart, Christopher W.
3
Heskett, James L.
3
Khan, Kalim
3
Kumar, Raj
3
McColl-Kennedy, Janet R.
3
Panwar, Tapish
3
Panwar, Upendra Singh
3
Ray, Nilanjan
3
Robbert, Thomas
3
Sasser, W. E.
3
Ahlert, Dieter
2
Baglieri, Enzo
2
Berry, Leonard L.
2
Bryson, John R.
2
Büttgen, Marion
2
De Chernatony, Leslie
2
Dev, Chekitan S.
2
Fisk, Raymond P.
2
Furrer, Olivier
2
Grove, Stephen J.
2
Gummesson, Evert
2
Han, Spring H.
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Horan, Gillian
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Jaakkola, Elina
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Kandampully, Jay
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Kaynak, Erdener
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Kindström, Daniel
2
Kowalkowski, Christian
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Lee, Jungwoo
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McDonald, Malcolm
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Mikolon, Sven
2
Minculescu, Ioana
2
Ostrom, Amy L.
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European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
3
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
4
Internationalisierung von Dienstleistungen : Erfolgsfaktoren in Abhängigkeit von unterschiedlichen Dienstleistungstypen
Sichtmann, Christina
;
Griese, Ilka
;
Klein, Maren
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 267-286)
.
2008
Persistent link: https://www.econbiz.de/10003675981
Saved in:
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