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subject:"Theory"
~type_genre:"Graue Literatur"
~institution:"American Marketing Association"
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Theory
Dienstleistungsmarketing
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Services marketing
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07.09.1986
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27.09.1987
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Business organization
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Theorie
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Surprenant, Carol F.
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American Marketing Association
Freie Universität Berlin / Marketing-Department
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Helsingin Kauppakorkeakoulu
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Institut für Markt- und Distributionsforschung <Köln>
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Ruhr-Universität Bochum / Seminar für Angewandte Wirtschaftslehre
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Services Marketing Conference <6, 1987, San Diego, Calif.>
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Universität Kaiserslautern / Lehrstuhl für Produktionswirtschaft
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Zukunftsinitiative Rheinland-Pfalz
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Add value to your service : the key to success
Surprenant, Carol F.
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Services Marketing Conference <6, 1987, San Diego, Calif.>
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1987
Persistent link: https://www.econbiz.de/10013541601
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