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person:"Linhart, Zdenek"
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Linhart, Zdenek
Greenwood, Jeremy
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Guner, Nezih
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de Walque, Damien
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Business strategies for economies in transition : book of readings on CEE countries
1
International marketing review
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
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ECONIS (ZBW)
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The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
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2
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Business strategies for economies in transition : book …
,
(pp. 184-198)
.
2008
Persistent link: https://www.econbiz.de/10003795520
Saved in:
3
Impact of nudity on recall and attitudes to ads in Serbia
Dianoux, Christian
;
Linhart, Zdenek
;
Ognjanov, Galjina
; …
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 61-70)
.
2008
Persistent link: https://www.econbiz.de/10003799934
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