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~subject:"Shopping center"
~subject:"Cross-buying"
~person:"Morisada, Makoto"
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Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
Dahana, Wirawan Dony
;
Miwa, Yukihiro
;
Baumann, Chris
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10013370892
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