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~isPartOf:"Economica"
~isPartOf:"Reihe: Marketing"
~person:"Kissel, Patrick"
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand-Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008750387
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