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person:"Peitz, Martin"
~person:"Fluet, Claude"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
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Signalling
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Theorie
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Adverse Selektion
1
Adverse selection
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Advertising
1
Asymmetric information
1
Asymmetrische Information
1
Brand management
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Comparative advertising
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Peitz, Martin
Fluet, Claude
Chemla, Gilles
3
Strausz, Roland
3
Cruijsen, Carin van der
2
Deimen, Inga
2
Eijffinger, Sylvester C. W.
2
Fischer, Andreas M.
2
Gary-Bobo, Robert
2
Gehrig, Thomas
2
Hennessy, Christopher A.
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Krähmer, Daniel
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Miravete, Eugenio J.
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Seabright, Paul
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Sela, Aner
2
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2
Vitale, Paolo
2
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1
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Discussion paper / Centre for Economic Policy Research
International journal of industrial organization
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Working paper / International University in Germany, School of Business Administration
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Annual Conference 2011 (Frankfurt, Main): The Order of the World Economy - Lessons from the Crisis
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Beiträge zur Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft: Lektionen aus der Krise - Session: Advertising and Marketing Campaigns
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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ECONIS (ZBW)
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You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
-
2016
Persistent link: https://www.econbiz.de/10011494211
Saved in:
2
Non-comparative versus comparative advertising as a quality signal
Emons, Winand
;
Fluet, Claude
-
2009
Persistent link: https://www.econbiz.de/10003807989
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3
Umbrella branding and external certification
Hakenes, Hendrik
;
Peitz, Martin
-
2007
Persistent link: https://www.econbiz.de/10003617781
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