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person:"Fletcher, Richard"
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Search: subject_exact:"Simbabwe"
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Simbabwe
7
Zimbabwe
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Low income
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Niedrigeinkommen
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Fletcher, Richard
Bonga, Wellington Garikai
47
Mazikana, Anthony Tapiwa
38
Bigsten, Arne
22
Moyo, Sam
20
Nyoni, Thabani
17
Gunning, Jan Willem
16
Kinsey, Bill H.
15
Fafchamps, Marcel
13
Le Roux, Pierre
13
Makanyeza, Charles
13
Ncube, Mthuli
13
Wiebelt, Manfred
13
Mabugu, Ramos E.
12
Makochekanwa, Albert
12
Muñoz, Sònia
12
Sachikonye, L. M.
12
Abel, Sanderson
11
Chikweche, Tendai
11
Pedersen, Poul Ove
11
Schmidt-Hebbel, Klaus
11
Alwang, Jeffrey R.
10
Barr, Abigail
10
Hoddinott, John
10
Jayne, Thomas S.
10
Ndhlela, Thandinkosi
10
Thiele, Rainer
10
Verner, Dorte
10
Nuppenau, Ernst-August
9
Riddell, Roger C.
9
Scoones, Ian
9
Takavarasha, Tobias
9
Thomas, Duncan
9
Tsaurai, Kunofiwa
9
Chirisa, Innocent
8
Collier, Paul
8
Davies, Robert H.
8
Dercon, Stefan
8
Elbadawi, Ibrahim
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Ersado, Lire
8
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The journal of consumer marketing
3
Journal of business research : JBR
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
2
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
Saved in:
3
Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai
;
Stanton, John
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
Saved in:
4
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
5
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
6
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
7
Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai
;
Fletcher, Richard
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
Saved in:
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