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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~accessRights:"restricted"
~subject:"Brand image"
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Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
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