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~subject:"Automotive industry"
~isPartOf:"Journal of marketing management : MM"
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Automotive industry
New product development
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Produktentwicklung
14
Consumer behaviour
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Brownlie, Douglas
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Decker, Reinhold
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Journal of marketing management : MM
International journal of automotive technology and management : IJATM
16
SpringerLink / Bücher
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of production economics
7
International journal of product development : IJPD
5
International journal of production research
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Research
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Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
4
Automobillogistik : Stand und Zukunftstrends
3
IEEE transactions on engineering management : EM
3
International journal of innovation management
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Journal of business research : JBR
3
Journal of engineering and technology management : JET-M
3
Product research : the art and science behind successful product launches
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Benchmarking : an international journal ; BIJ
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Business process management journal
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Edition Sigma
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Herausforderungen für das Automotive Engineering & Management : technische und betriebswirtschaftliche Ansätze
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ICB research report
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Industrial and corporate change
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Informationsmanagement und Computer Aided Team
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Innovatives Markenmanagement
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International journal of managing projects in business
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International journal of project management : the journal of The International Project Management Association
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International journal of technology management : IJTM
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Journal of open innovation : technology, market, and complexity
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Kasseler Schriftenreihe Qualitätsmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations management ; Vol. 3
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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R & D management
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Springer eBook Collection
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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A focused issue on managing knowledge assets and organizational learning
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Academia : revista Latinoamericana de administración
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Realising opportunities in the premium automotive market via context-oriented new product positioning
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 716-732
Persistent link: https://www.econbiz.de/10009558868
Saved in:
2
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
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