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person:"Brettel, Malte"
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Brettel, Malte
Lehmann-Waffenschmidt, Marco
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Donaldson, Lex
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Cui, Zhijian
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Filatotchev, Igor
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Journal of strategic marketing
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Management decision : MD
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ECONIS (ZBW)
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Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx
;
Brettel, Malte
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
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2
Understanding the influence of corporate social responsibility on corporate identity, image, and firm performace
Arendt, Sebastian
;
Brettel, Malte
- In:
Management decision : MD
48
(
2010
)
10
,
pp. 1469-1492
Persistent link: https://www.econbiz.de/10008771749
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