Vanhamme, Vanhamme, J.; de Bont, de Bont, C.J.P.M. - Erasmus Research Institute of Management (ERIM), … - 2005
Understanding decision-making processes for gifts is of strategic importance for companies selling small electrical appliances as gifts account for a large part of their sales. Among all gifts, the ones that are surprising are the most valued by recipients. However, research about...