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~type_genre:"Fallstudie"
~person:"Ashok, Kalidas"
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Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc
;
Ashok, Kalidas
;
Maksimova, Olga
; …
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
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