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~person:"Maghraby, Engy El"
~person:"Fox, Alexa K."
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Journal of advertising : official publication of the American Academy of Advertising
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Toilet soap case
Maghraby, Engy El
;
Tolba, Ahmed
- In:
The MENA journal of business case studies : MENA
2015
(
2015
),
pp. 1-7, 2-4
Persistent link: https://www.econbiz.de/10011447443
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2
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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