//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Parkinson, Joy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social marketing
8
Social Marketing
7
Consumer behaviour
2
Konsumentenverhalten
2
Physical activity
2
Advertising
1
Alcohol consumption
1
Alkoholkonsum
1
Australia
1
Australien
1
Behaviour
1
Bibliometrics
1
Bibliometrie
1
Breastfeeding
1
Campaign
1
Children
1
Cluster analysis
1
Clusteranalyse
1
Co-creation
1
Consumer attitudes
1
Consumer behavior
1
Customer integration
1
Decision
1
Eating habit
1
Emotion
1
Entscheidung
1
Ernährungsverhalten
1
Evaluation
1
Familie
1
Family
1
Family decision-making
1
Freizeitverhalten
1
Gamification
1
Gesundheitsvorsorge
1
Healthy eating
1
Identity
1
Innovation management
1
Innovationsmanagement
1
Interventions
1
Kinder
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
8
Author
All
Parkinson, Joy
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
21
Lee, Nancy R.
21
Sunstein, Cass R.
20
Hastings, Gerard
18
Dietrich, Timo
16
Domegan, Christine
16
Previte, Josephine
16
Gordon, Ross
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Binney, Wayne
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
McHugh, Patricia
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Wymer, Walter
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
7
more ...
less ...
Published in...
All
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Segmentation in social marketing : process, methods and application
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
2
MAKE IT COUNT 2018 : industry case study
Knox, Kathy
;
Parkinson, Joy
;
Ali Ahani
;
Neilsen, Filippa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012317865
Saved in:
3
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
4
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
5
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
6
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
7
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Lahtinen, Ville
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
Saved in:
8
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->