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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Social marketing"
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Konsumentenverhalten
Social Marketing
27
Social marketing
27
social marketing
8
Consumer behaviour
6
USA
5
United States
5
Behaviour change
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Social change
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Sozialer Wandel
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Structural equation model
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Advertising effects
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Alcohol consumption
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Alkoholkonsum
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Australia
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Australien
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Betriebliche Wertschöpfung
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Cluster analysis
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Clusteranalyse
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Gesundheit
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Preventative health services
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Psychische Krankheit
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Andreasen, Alan R.
1
Bublitz, Melissa G.
1
Burchell, Kevin
1
Chambers, Simon
1
Connell, Paul M.
1
Dolen, Willemijn M. van
1
Drennan, Judy
1
Escalas, Jennifer Edson
1
Freeman, Dan
1
Furchheim, Pia
1
Grau, Stacy Landreth
1
Hamby, Anne
1
Harries, Tim
1
Kay, Mark J.
1
Kemp, Elyria
1
Kolk, Ans
1
Kopp, Steven W.
1
Lings, Ian N.
1
Moore, Elizabeth S.
1
Mulder, Mark R.
1
Pechmann, Cornelia Connie
1
Peracchio, Laura A.
1
Rettie, Ruth
1
Schuster, Lisa Natalie
1
Scott, Andrea
1
Studley, Matthew
1
Vock, Marlene
1
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European journal of marketing : EJM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
15
Journal of marketing management : MM
10
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Journal of nonprofit & public sector marketing
5
Australasian marketing journal
4
Journal of marketing communications
4
Journal of business ethics : JOBE
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Young consumers : insight and ideas for responsible marketers
2
53rd Annual Conference, Berlin, Germany, September 25-27, 2013
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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ECONIS (ZBW)
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1
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
2
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
3
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
4
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
5
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
Saved in:
6
Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
Saved in:
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