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~isPartOf:"European journal of marketing : EJM"
~subject:"Konsumentenverhalten"
~person:"Burchell, Kevin"
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Konsumentenverhalten
Behaviour change
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Consumer behaviour
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Digital marketing
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Energieeinsparung
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European journal of marketing : EJM
Journal of consumer behaviour : an international research review
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Journal of marketing management : MM
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Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
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