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subject:"Beziehungsmarketing"
~isPartOf:"Journal of hospitality marketing & management"
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Beziehungsmarketing
Social Web
47
Social web
47
Internet marketing
24
Online-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Viral marketing
17
Virales Marketing
17
social media
16
Hotel industry
15
Hotellerie
15
Relationship marketing
12
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Tourism marketing
7
Tourismusmarketing
7
Brand management
6
Gastgewerbe
6
Hospitality industry
6
Markenführung
6
Online retailing
6
Online-Handel
6
Tourism industry
6
Tourismuswirtschaft
6
Emotion
5
Holiday behaviour
5
Social network
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Soziales Netzwerk
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Urlaubsverhalten
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Beschwerdemanagement
4
Complaint management
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
4
Gastronomie
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Restaurant industry
4
Service quality
4
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12
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Akhtar, Nadeem
1
Aydin, Gökhan
1
Bilro, Ricardo Godinho
1
Guerreiro, João Pedro Silva Martins
1
Gómez-Suárez, Mónica
1
Hardin, Andrew
1
Ieva, Marco
1
Israeli, Aviad A.
1
Karpinski, Aryn C.
1
Kim, Eojina
1
Kim, Jungsun
1
Kim, Min-Seong
1
Lee, Seonjeong
1
Loureiro, Sandra Maria Correia
1
O'Connor, Peter
1
Praničević, Daniela Garbin
1
Siddiqi, Umar Iqbal
1
Stepchenkova, Svetlana
1
Tang, Liang
1
Veloso, Mónica
1
Šerić, Maja
1
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Published in...
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Journal of hospitality marketing & management
Journal of business research : JBR
91
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
Psychology & marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
Journal of marketing management : MM
9
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ECONIS (ZBW)
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Effects of service providers’ self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
3
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
4
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
5
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
6
Investigating the dynamics and the content of customers' social media reporting after a restaurant service failure
Israeli, Aviad A.
;
Lee, Seonjeong
;
Karpinski, Aryn C.
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011754048
Saved in:
7
Social media engagement and organic post effectiveness : a roadmap for increasing the effectiveness of social media use in hospitality industry
Aydin, Gökhan
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012256114
Saved in:
8
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
11
Managing a hotel's image on TripAdvisor
O'Connor, Peter
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 754-772
Persistent link: https://www.econbiz.de/10008701700
Saved in:
12
The impact of virtual worlds on word-of-mouth : improving social networking and servicescape in the hospitality industry
Kim, Jungsun
;
Hardin, Andrew
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 735-753
Persistent link: https://www.econbiz.de/10008701701
Saved in:
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