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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Bagherzadeh, Ramin"
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Beziehungsmarketing
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Consumer behaviour
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Bagherzadeh, Ramin
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Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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