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~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Datenschutz"
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Advertising effects
Datenschutz
Internet marketing
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1
Brettel, Malte
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Journal of marketing management : MM
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
55
Journal of business research : JBR
54
International journal of internet marketing and advertising : IJIMA
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of retailing and consumer services
29
Journal of marketing research : JMR
23
Journal of promotion management : JPM
23
Information systems research : ISR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Psychology & marketing
16
Electronic commerce research
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of current issues and research in advertising
13
Journal of internet commerce
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
European journal of marketing : EJM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of marketing
11
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
Technological forecasting & social change : an international journal
9
The journal of consumer marketing
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
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ECONIS (ZBW)
6
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1
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
2
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
3
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
4
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
5
Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.
;
Szmigin, Isabelle
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
Saved in:
6
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
Saved in:
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