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~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer attitudes"
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Search: subject_exact:"Social media marketing"
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Consumer attitudes
Internet marketing
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Online-Marketing
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Social Web
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Social web
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Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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social media
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Brand image
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Virales Marketing
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Online-Handel
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social networking sites
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Gironda, John T.
1
Korgaonkar, Pradeep K.
1
Meuli, Paul G.
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Richard, James E.
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Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
3
Journal of retailing and consumer services
3
Cogent business & management
2
International journal of entrepreneurial behavior & research
2
Technological forecasting & social change : an international journal
2
Corporate communications : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
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Digital advertising : theory and research
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European journal of marketing
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Future Business Journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbook of research on integrating social media into strategic marketing
1
Information systems and e-business management : ISeB
1
International journal of business innovation and research : IJBIR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of networking and virtual organisations : IJNVO
1
Journal of Islamic marketing : JIMA
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
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Journal of international marketing
1
Journal of organizational computing and electronic commerce
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Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing
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Service business
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The IUP journal of brand management : IJBRM
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The South East Asian journal of management
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The marketing review
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Vision : the journal of business perspective
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Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
2
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
Saved in:
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