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~person:"Yan, Ruiliang"
~subject:"Unternehmensnetzwerk"
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Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 510-519
Persistent link: https://www.econbiz.de/10008735690
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