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~person:"Van Den Bulte, Christophe"
~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
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Van Den Bulte, Christophe
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Working papers / Wharton School, University of Pennsylvania / Marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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GfK marketing intelligence review : Marketingforschung für die Praxis
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The connected customer : the changing nature of consumer and business markets
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The network challenge : strategy, profit, and risk in an interlinked world
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
2
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.
;
Bharadwaj, Sundar S.
;
Van Den Bulte, …
-
2011
Persistent link: https://www.econbiz.de/10009376797
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