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~person:"Möhlenbruch, Dirk"
~subject:"Betriebliche Wertschöpfung"
~subject:"Web 2.0 technologies"
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Betriebliche Wertschöpfung
Web 2.0 technologies
Social Web
9
Social web
9
Beziehungsmarketing
6
Relationship marketing
6
Customer integration
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Internet marketing
2
Kundenintegration
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Retail trade
2
Bibliometrics
1
Bibliometrie
1
Deutschland
1
Dienstleistungsmarketing
1
Distribution channel
1
Emotion
1
Event marketing
1
Event-Marketing
1
Germany
1
Handelsmarketing
1
Information dissemination
1
Informationsverbreitung
1
Mobile communications
1
Mobilkommunikation
1
Publishing industry
1
Retail marketing
1
Services marketing
1
Tourism marketing
1
Tourismusmarketing
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Value creation
1
Verlagswesen
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Vertriebsweg
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Web 2.0-Technologien
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Möhlenbruch, Dirk
Kummer, Michael E.
8
Tochtermann, Klaus
8
Scott, David Meerman
7
Hajli, Nick
6
Manchanda, Puneet
5
Möslein, Kathrin
5
Richter, Alexander
5
Stocker, Alexander
5
Zhang, Hong
5
Bianchi, Francesco
4
Dahlander, Linus
4
Frederiksen, Lars
4
Giorgidze, George
4
Hai-Jew, Shalin
4
Halatchliyski, Iassen
4
Kind, Thilo
4
Komus, Ayelt
4
Kung, Howard
4
Loh, Johannes
4
Perdue, Richard R.
4
Pleil, Thomas
4
Riemer, Kai
4
Saam, Marianne
4
Safko, Lon
4
Shin, Hakseung
4
Singh, Param Vir
4
Slivko, Olga
4
Wauch, Franziska
4
Zhu, Feng
4
Back, Andrea
3
Baxter, Gavin James
3
Benson, Vladlena
3
Bondarouk, Tanya
3
Cova, Bernard
3
Decker, Alexander
3
Dolan, Rebecca
3
Dominic, P. D. D.
3
Dong, Yi
3
Fait, Monica
3
Fernández-Cardador, Pedro
3
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Source
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ECONIS (ZBW)
2
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Instrumente des Web 2.0 im Rahmen der Kommunikation wissensintensiver Dienstleistungen
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 187-213)
.
2013
Persistent link: https://www.econbiz.de/10009756363
Saved in:
2
Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
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