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~person:"Möhlenbruch, Dirk"
~subject:"Mobile communications"
~subject:"Mobile Business"
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Mobile communications
Mobile Business
Social Web
9
Social web
9
Beziehungsmarketing
6
Relationship marketing
6
Customer integration
2
E-commerce
2
Einzelhandel
2
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2
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2
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Möhlenbruch, Dirk
Heinemann, Gerrit
5
Ratten, Vanessa
4
Dölling, Steffen
3
Haug, Kathrin
3
Pelet, Jean-Eric
3
Ritschel, Falk
3
Uhl, Axel
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
mTourism : mobile Dienste im Tourismus
1
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ECONIS (ZBW)
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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
mTourism : mobile Dienste im Tourismus
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003976752
Saved in:
2
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
3
Web 2.0-Anwendungen im Kundenbindungsmanagement des M-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 221-240)
.
2008
Persistent link: https://www.econbiz.de/10003753447
Saved in:
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