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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Han, Jin K."
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Word-of-mouth transmission in settings with multiple opinions : the impact of other opinions on WOM likelihood and valence
Ryu, Gangseog
;
Han, Jin K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003883931
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