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~subject:"Werbewirkung"
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Werbewirkung
Soft drink
258
Softdrink
255
Consumer behaviour
94
Konsumentenverhalten
94
Steuerwirkung
74
Tax effects
74
Specific excise tax
59
Spezielle Verbrauchsteuer
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Beverage
44
Body weight
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Getränk
43
Körpergewicht
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Sugar
42
Zucker
40
USA
39
United States
39
Steuerpolitik
31
Tax policy
31
Eating habit
30
Ernährungsverhalten
30
Theorie
25
Theory
25
Soft drink industry
24
Softdrink-Industrie
23
Gesundheitspolitik
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Health policy
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Verbrauchsteuer
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obesity
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Excise tax
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Tax
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Steuerinzidenz
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Tax incidence
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Demand
15
Gesundheitsrisiko
15
Health risk
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Nachfrage
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Steuer
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soft drinks
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Alcohol consumption
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Alkoholkonsum
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Akeke, Olushola Solomon
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Dechêne, Christian
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Fox, Alexa K.
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Kowalczyk, Christine M.
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Ladipo, Patrick Kunle Adeosun
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Lee, Minyong
1
Levy, Marian
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McCullough, Michael
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Navarro, Maria Angeles
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Oniku, Ayodele Christopher
1
Randle, Quint
1
Rhodes, Charles
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Schutts, Jeff
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Academic journal of economic studies
1
Agribusiness : an internat. journal
1
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Health marketing quarterly
1
International journal of sport finance
1
Journal of promotion management : JPM
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Selling modernity : advertising in twentieth-century Germany
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process
Ladipo, Patrick Kunle Adeosun
;
Oniku, Ayodele Christopher
; …
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011917724
Saved in:
2
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
3
Advertising soft drinks to children : are voluntary restrictions effective?
Berning, Joshua
;
McCullough, Michael
- In:
Agribusiness : an internat. journal
29
(
2013
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10010248417
Saved in:
4
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
5
Der Einfluss des Abwechslungsbedürnisses auf die Bildung markenbezogener Werbe- und Produkteinstellungen von Konsumenten
Dechêne, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003956951
Saved in:
6
Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles
;
Delgado, Elena
;
Sicilia, Maria
- In:
Cutting edge international research
,
(pp. 3-20)
.
2010
Persistent link: https://www.econbiz.de/10003985030
Saved in:
7
Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea
;
Randle, Quint
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
Saved in:
8
"Die erfrischende Pause" : marketing Coca-Cola in Hitler's Germany
Schutts, Jeff
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 151-181)
.
2007
Persistent link: https://www.econbiz.de/10003604014
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