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isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theorie"
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Business-to-business brand management : theory, research and executive case study exercises
Management science : journal of the Institute for Operations Research and the Management Sciences
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Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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