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isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Case studies on MNCs in India
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Journal of economics & management strategy : JEMS
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Coopetition strategy : theory, experiments and cases
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Global business and organizational excellence : a review of research & best practices
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Analele Universitătii Dunărea de Jos Galaţi
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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China agricultural economic review : publ. in association with the China Agricultural University
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Cultural critique and the global corporation
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Die Organisation in unruhigen Zeiten : über die Folgen von Strukturwandel, Veränderungsdruck und Funktionsverschiebung
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Kundenorientiertes Event-Sponsoring : Coca-Cola als Sponsor der Fans der FIFA Fußball-Weltmeisterschaft 2006
Michaelis, Manuel
;
Rettig, Peter
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 273-287)
.
2007
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