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person:"Brison, Natasha T."
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Brison, Natasha T.
McGowan, Carl B.
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Journal of business case studies
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Multinational business review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Computing bottom-up betas for companies in the soft drink industry
Dondeti, V. Reddy
;
McGowan, Carl B.
;
Moeller, Susan E.
- In:
Journal of business case studies
10
(
2014
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10010509194
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2
False advertising on enhanced water labels : an analysis of Ackerman v. the Coca-Cola Company
Brison, Natasha T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009665734
Saved in:
3
A note on the regional triad model and the soft drink industry
Gardner, John C.
;
McGowan, Carl B.
- In:
Multinational business review
18
(
2010
)
1
,
pp. 89-94
Persistent link: https://www.econbiz.de/10008650379
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