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~person:"Peitz, Martin"
~person:"Chandon, Pierre"
~type_genre:"Arbeitspapier"
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Working paper / International University in Germany, School of Business Administration
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ECONIS (ZBW)
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
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contributor
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Mohan, Bhavya
(
contributor
); …
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2014
Persistent link: https://www.econbiz.de/10010485899
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Monopoly pricing under demand uncertainty : the optimality of clearance sales
Nocke, Volker
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Peitz, Martin
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)
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2005
Persistent link: https://www.econbiz.de/10003106257
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Monopoly pricing under demand uncertainty : the optimality of clearance sales
Nocke, Volker
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2005
Persistent link: https://www.econbiz.de/10013441114
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