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~subject:"Estimation"
~subject:"Unlauterer Wettbewerb"
~subject:"Konsumentenverhalten"
~person:"Huh, Jong Ho"
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Huh, Jong Ho
Hendel, Igal
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Scarcity messages : a consumer competition perspective
Aggarwal, Preveen
;
Jun, Sung Youl
;
Huh, Jong Ho
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
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