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~subject:"Estimation"
~subject:"Unlauterer Wettbewerb"
~subject:"Konsumentenverhalten"
~person:"Mohan, Bhavya"
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
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