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isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Akustische Markenführung : von der Markenidentität zum akustischen Markenauftritt
Ballhausen, Marcus
;
Tallau, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003791674
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Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
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