//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sonnenschutzmittel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Hautpflegemittel
27
Skincare product
27
Frauen
12
Women
12
Consumer behaviour
6
Konsumentenverhalten
6
2001-2006
5
2003-2013
5
Forecast
5
Market
5
Markt
5
Prognose
5
Social inequality
5
Soziale Ungleichheit
5
Consumer preferences
4
Experiment
4
India
4
Indien
4
Konsumentenpräferenzen
4
People of Color
4
People of color
4
Corporate Social Responsibility
3
Deutschland
3
Germany
3
Spain
3
Spanien
3
Colorism
2
Cosmetics
2
France
2
Frankreich
2
Großbritannien
2
Italien
2
Italy
2
Jugendliche
2
Kosmetik
2
Markenimage
2
United Kingdom
2
Willingness to pay
2
Youth
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Baptista, Paulo de Paula
1
Klukas, Ina
1
Leite, Fernanda Polli
1
Wessels, Harm
1
Published in...
All
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Journal of marketing theory and practice : JMTP
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
Saved in:
2
Die Marke als vertrauensschaffendes Medium im Prozess der Kaufentscheidung - dargestellt am Beispiel der Marke Nivea
Klukas, Ina
;
Wessels, Harm
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 65-99)
.
2011
Persistent link: https://www.econbiz.de/10009237563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->