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isPartOf:"Journal of marketing research : JMR"
~person:"Chernev, Alexander"
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Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander
;
Hamilton, Ryan
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
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2
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
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