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Konsumentenverhalten
Retail assortment
9
Sortiment
9
Consumer behaviour
5
Market research
5
Marktforschung
5
Product differentiation
3
Produktdifferenzierung
3
Customer satisfaction
2
Einzelhandel
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Retail trade
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Bayes-Statistik
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Handelsmarke
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Kundenservice
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Lagermanagement
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Low-cost strategy
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Preiselastizität
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Price elasticity
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Product quality
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Produktqualität
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Präferenztheorie
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Store brand
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Theory of preferences
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Verpackung
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Warehouse management
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eye movement
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horizontal versus vertical
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perceived variety
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Briesch, Richard A.
1
Chakravarti, Amitav
1
Chernev, Alexander
1
Chintagunta, Pradeep K.
1
Deng, Xiaoyan
1
Fox, Edward J.
1
Gu, Zheyin
1
Kahn, Barbara E.
1
Lee, Hyojin
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Unnava, Hanumantha Rao
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Journal of marketing research : JMR
Journal of retailing and consumer services
19
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of retailing
8
Manufacturing & service operations management : M & SOM
6
Operations research
5
Marketing : ZFP ; journal of research and management
4
SFB 649 Discussion Paper
4
SFB 649 discussion paper
4
Sortimentsstrategien in Industrie und Handel
4
The international review of retail, distribution and consumer research
4
CESifo working papers
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Operations research letters
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Reihe: Marketing, Handel und Management
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Europäische Hochschulschriften / 5
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Forschungsgruppe Konsum und Verhalten
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GfK marketing intelligence review : Marketingforschung für die Praxis
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of food products marketing
2
Journal of marketing
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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SpringerLink / Bücher
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The journal of consumer marketing
2
Working papers / Harvard Business School, Division of Research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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Barcelon GSE working paper series
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Barcelona GSE working paper series : working paper
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Columbia Business School Research Paper
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Competitive advantage, strategy and innovation in Africa : issues and applications
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Cornell hospitality quarterly : CQ
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ECONIS (ZBW)
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
3
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
Saved in:
4
How does assortment affect grocery store choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
Saved in:
5
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
Saved in:
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