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Wer Preise macht, muss rechnen können
Scholtz, Hellmut D.
- In:
Absatzwirtschaft
(
1970
)
1
,
pp. 35-38
Die Abhandlung zeigt Entscheidungkomponenten für die Festsetzung von Preisen und Strategien zur Markterhaltung und -ausweitung sowie die erforderlichen Kalkulationsgrundlagen
Persistent link: https://www.econbiz.de/10010329615
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