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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
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Dynamic brand satiation
Hasegawa, Shohei
;
Terui, Nobuhiko
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
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